Titanium Dioxide (TiO2) the most important and widely used in the coatings industry

Titanium Dioxide (TiO2) is the most important and widely used white pigment in the powder paint and coatings industry.

Its combination of optical and physical properties make this pigment suitable to bring needed performances for a wide range of different coating applications. Incorporated correctly , this pigment helps to tune up the formulation to obtain many properties such as superior gloss, brightness, tint strengh, ease of dispersion, durability, hiding power and batch to batch uniformity.

TiO2 is used to opacify paint films by diffusely reflecting light. White pigment scatters or bends light strongly and causes this reflection. All visible light will strike the white pigment and be reflected, thus the film will appear opaque, white and bright. TiO2 maximizes hiding power, improves tint strength, increases durability, and ensures batch-to-batch uniformity.